№ 05 · Modern Leaders & Strategists

Aleyda Solís

International SEO Consultant · Founder of Orainti

Built the free curriculum the industry never had.

Aleyda Solís runs Orainti, a consultancy working with multinational e-commerce operators, marketplaces and SaaS companies on international organic strategy. Outside client work she has built two of the most-used free resources in the field, which is a rarer combination than it sounds.

Dossier

Role
International SEO Consultant · Founder of Orainti
Known for
SEOFOMO & LearningSEO.io
Active since
2008
Based
Spain / International
Organisation
Orainti
Disciplines
International SEOE-commerceSaaSMarketplaces
Notable work
OraintiSEOFOMOLearningSEO.io

LearningSEO.io

Most SEO education is either a scattered pile of blog posts or a paid course. LearningSEO.io is neither — a structured, free, continually updated roadmap that sequences what to learn and in what order, from fundamentals through specialisation. It has become the default answer to 'where should I start?'

SEOFOMO

The weekly SEOFOMO newsletter goes to more than 35,000 subscribers and curates news, tool releases, job listings and notable research. Curation at that cadence is unglamorous work; doing it consistently for years is what turned it into infrastructure for the industry.

International specialism

Through Orainti, her core work covers hreflang architecture, ccTLD versus subdirectory decisions, market prioritisation and the operational side of running organic across dozens of locales. She also authored the Spanish SEO book SEO. Las Claves Esenciales.