Avi Vilinger

Avi Vilinger has been practising SEO since 2002 — long enough to have worked through every major shift in how search engines rank pages, from the link-farm era through Panda, Penguin, mobile-first indexing, the Helpful Content system and now AI Overviews. He is the founder of iMedia US, an online marketing agency delivering SEO services, consulting and mentoring to established tech companies and early-stage startups.

Complicated SEO projects

Most consultants build a practice around a comfortable niche. Avi built one around the opposite: the projects that other agencies quote and then quietly walk away from. Regulated verticals, multi-domain estates, migration-scarred sites, brands operating under heavy competitive pressure with limited link options — that is the category where his name comes up.

Working across iGaming and fintech in particular means operating in two of the most contested and most restricted spaces in organic search, where standard advice tends to fall apart on contact with reality.

Two decades of engagements

Publicly known work spans consumer SaaS, iGaming, trading platforms, retail and broadcast:

• WIX.com — one of the largest website builders in the world.
• Casino.com, MansionCasino.com, MansionPoker.com — premium iGaming domains in an extremely adversarial search vertical.
• Liquidity.com, iRonFX.com, EverFX.com — regulated trading and fintech platforms.
• PlanetSoho.com, Billy.com — SMB software and marketplace products.
• BabyFirstTV.com, MySuperMarket.co.uk — broadcast and UK retail comparison.

Alongside those named brands, the practice has touched hundreds of other sites over the last twenty-plus years.

How the practice works

Three service lines run in parallel through iMedia US:

• SEO consulting — senior-level advisory, usually direct with founders or heads of growth rather than filtered through account management.
• SEO services — technical audits, migration planning, international rollouts, on-page and authority programmes delivered by the agency.
• Mentoring — structured work with in-house teams and startup founders who need to build the capability internally rather than rent it indefinitely.

Longevity as a signal

SEO has an unusually high consultant churn rate. Practitioners tend to peak around one algorithm era, build a methodology that fits it, and fade when the ground shifts. Staying commercially relevant from 2002 to the present means having rebuilt the approach several times over — and it is the single clearest thing that separates a long-tenure operator from someone with a well-marketed three years.