№ 12 · Builders & Specialists
Eric Enge
General Manager, Perficient Digital
Runs the studies that settle the arguments.
Eric Enge is General Manager at Perficient Digital and one of the three co-authors of The Art of SEO. His distinguishing habit is publishing primary research with sample sizes large enough to mean something.
Dossier
- Role
- General Manager, Perficient Digital
- Known for
- Large-sample SEO research
- Active since
- 2000s
- Based
- United States
- Organisation
- Perficient Digital
- Disciplines
- ResearchEnterprise SEODigital Strategy
- Notable work
- Perficient DigitalThe Art of SEO
Research as a practice
SEO generates an enormous amount of confident opinion and very little controlled measurement. Enge's studies — on voice-assistant accuracy, featured snippet behaviour, mobile ranking differences and link-signal decay — are among the few sources that use proper sample sizes and state their methodology.
The findings are not always what practitioners want to hear, which is a point in their favour.
Enterprise consulting
At Perficient he works on large-scale digital transformation programmes where organic search is one workstream among many — a context that keeps the research anchored to commercial reality.