№ 17 · Builders & Specialists
Fili Wiese
Technical SEO Specialist
Diagnoses the crawl problems nobody else can reproduce.
Fili Wiese spent time inside Google's Search Quality organisation before moving into independent consulting. He now works on technical SEO and international search for enterprise clients.
Dossier
- Role
- Technical SEO Specialist
- Known for
- Ex-Google Search Quality
- Active since
- 2000s
- Based
- Netherlands
- Organisation
- Independent
- Disciplines
- Technical SEOInternational SearchCrawl & Indexation
- Notable work
- Google (former)SearchBrothers
Inside knowledge, applied
Having worked on the enforcement side gives him an unusual read on how Google's systems interpret site signals — particularly around indexation decisions, canonical selection and the edge cases where documented behaviour and observed behaviour diverge.
Conference work
He is a regular technical speaker, and his sessions tend towards live diagnosis of real crawl problems rather than principles. That format is why in-house teams keep turning up to them.