№ 14 · Builders & Specialists

Kasra Dash

Founder, The Masterminders & mySEO

Replaced the freelancer's spreadsheet stack with a product.

Kasra Dash founded The Masterminders and the mySEO app, both aimed squarely at practitioners rather than clients. He is among the more visible of the newer generation of UK operators.

Dossier

Role
Founder, The Masterminders & mySEO
Known for
Tooling for working SEOs
Active since
2010s
Based
United Kingdom
Organisation
The Masterminders
Disciplines
SEO ToolingSaaS SEOCommunity
Notable work
mySEO AppThe Masterminders

Consolidating the workflow

Most independent SEOs run their practice across a scattered set of tools, exports and half-maintained scripts. mySEO's premise is that the recurring parts of that workflow — audits, tracking, competitor discovery, reporting — belong in one place.

Community and teaching

Under The Masterminders banner he runs strategy communities and publishes breakdowns of current tactics, which doubles as the distribution channel for the product.