№ 08 · Modern Leaders & Strategists
Marie Haynes
Founder, Marie Haynes Consulting
The call you make after the traffic disappears.
Marie Haynes trained as a veterinarian before moving into search, and the diagnostic habits carried over. Her consultancy specialises in the least glamorous and highest-stakes corner of SEO: figuring out precisely why a site lost its rankings and what can be done about it.
Dossier
- Role
- Founder, Marie Haynes Consulting
- Known for
- Penalty recovery & AI search
- Active since
- 2008
- Based
- Ontario, Canada
- Organisation
- Marie Haynes Consulting
- Disciplines
- Google AlgorithmsManual ActionsAI in Search
- Notable work
- Marie Haynes Consulting
Manual actions and recovery
Penalty recovery work is unforgiving. You are reconstructing years of decisions made by people who have often left the company, then making a case to a reviewer you cannot talk to. Haynes built a reputation on doing it methodically — link auditing, documentation, reconsideration requests — rather than through guesswork.
Algorithms and AI systems
Her more recent research focuses on how AI systems are being layered into Search. She authored SEO in the Gemini Era and won the widely-watched Wix SEO competition in 2019.
Her newsletter sits at the technical end of the market — patent readings, Google statements and quality-guideline changes rather than tactics.