№ 15 · Builders & Specialists
James Dooley
Founder of PromoSEO & FatRank
Runs the campaigns, then publishes the receipts.
James Dooley founded PromoSEO and FatRank, and built a UK agency from nothing on the back of link acquisition work for consumer and e-commerce brands.
Dossier
- Role
- Founder of PromoSEO & FatRank
- Known for
- Public ranking case studies
- Active since
- 2010s
- Based
- United Kingdom
- Organisation
- PromoSEO
- Disciplines
- Link BuildingAgency GrowthAffiliate SEO
- Notable work
- PromoSEOFatRank
Operating in public
What distinguishes Dooley is that FatRank functions as an open notebook for the agency — ranking experiments, campaign outcomes and vertical breakdowns published as they happen. The content generates the leads that feed the agency, which is a complete and visible loop that very few agency owners run openly.
Link building at scale
His core discipline remains authority acquisition, in competitive commercial verticals where organic position translates directly to revenue.