Koray Tuğberk Gübür

Koray Tuğberk Gübür built Holistic SEO around a specific argument: that search engines increasingly reason over entities and relationships rather than keywords, and that sites should therefore be architected as coherent knowledge structures.

Topical maps

The central artefact of his methodology is the topical map — an exhaustive plan of the entity space a site intends to own, sequenced so that coverage compounds rather than scatters. It is a slower, heavier approach than most content strategies and produces very different site structures.

Why it landed

His timing was good. As Google shifted weight towards semantic understanding and then AI-generated answers, entity-completeness and information gain became measurably more valuable. Much of the industry's current vocabulary around topical authority traces back to his case studies.